Lead funnel design
A complete path from first click to submitted enquiry, designed intentionally.
01Overview
Lead generation built as one connected funnel, not scattered tactics.
Running ads to a generic homepage rarely produces consistent leads. We build complete lead generation funnels — the right traffic channel, a compelling offer, and a landing page engineered specifically to convert that visitor into an enquiry.
Whether it's through SEO, paid ads, social or email, we treat lead generation as one connected system, measured by qualified leads and cost per lead, not just clicks or impressions.
02What you get
Everything this service includes.
High-converting landing pages
Pages built specifically to turn visitors into leads, not generic brochure pages.
Lead magnets & offers
Compelling offers that give visitors a real reason to hand over their details.
Multi-channel campaigns
Combining ads, SEO, social and email to fill the funnel from multiple sources.
Lead qualification & scoring
Helping you focus on the enquiries most likely to convert.
CRM & follow-up integration
Leads flowing directly into your CRM or inbox, ready for fast follow-up.
03Why it matters
The business benefits.
Predictable pipeline
A consistent, trackable flow of enquiries instead of unpredictable spikes.
Higher quality leads
Funnels designed to attract and qualify, not just capture any visitor.
Lower cost per lead over time
Continuous optimisation improves efficiency month over month.
Faster sales follow-up
Direct CRM integration means leads get followed up while still warm.
Clear ROI visibility
You see exactly what each lead costs and where it came from.
04How we work
Our process.
01
Funnel Strategy
We define the offer, audience and channels for the funnel.
02
Landing Page & Offer Build
A dedicated landing page and lead magnet built for conversion.
03
Channel Setup
Ads, SEO, social or email campaigns configured to drive qualified traffic.
04
Launch & Optimisation
Funnel launched and continuously optimised based on real conversion data.
05
Reporting & Scaling
Clear reporting on cost per lead, with a plan to scale what's working.
05Who it's for
Industries we serve.
- Real Estate
- Finance
- B2B Services
- Education
- Healthcare
- Home Services
06Under the hood
Technologies we use.
- Google Ads
- Meta Ads
- Google Analytics
- CRM Integrations
- Landing Page Tools
07Why Maxions
Why choose Maxions Technologies.
Full-funnel approach
We build the whole path to conversion, not just one isolated tactic.
Focused on lead quality
Qualified enquiries matter more to us than raw lead volume.
Landing pages built to convert
Purpose-built pages outperform sending traffic to a generic homepage.
Transparent cost per lead
You always know exactly what each qualified enquiry costs.
08Good to know
Frequently asked questions.
What's the difference between lead generation and just running ads?
Running ads drives traffic; lead generation is the complete system — offer, landing page and follow-up — designed specifically to turn that traffic into qualified enquiries.
Which channels do you use for lead generation?
It depends on where your audience actually is — often a combination of Google Ads, Meta Ads, SEO and email, chosen based on your industry and goals.
Can leads be sent directly to our CRM?
Yes, we set up direct integration so leads land in your CRM or inbox immediately, ready for fast follow-up.
How do you ensure lead quality, not just quantity?
Through targeted funnel design, qualifying questions in forms, and lead scoring — so your team spends time on the enquiries most likely to convert.
How is cost per lead calculated and reported?
We track total campaign spend against qualified leads generated, reported clearly each month so you always know your actual cost per lead.
Grow with us
Ready to grow your business online?
Let's build a digital strategy that brings you more traffic, leads and customers.