Audience research & targeting
Precise audience targeting based on real customer profiles, not guesswork.
01Overview
Facebook and Instagram ads built around real audience targeting.
The strength of Meta Ads is precision targeting — but only if it's set up properly. Badly targeted campaigns waste budget reaching people who were never going to convert.
We manage Meta Ads end-to-end: audience research and targeting, creative that stops the scroll, and campaign structures built around your actual goal, whether that's leads, sales or awareness.
02What you get
Everything this service includes.
Creative ad design
Scroll-stopping visuals and copy built for Facebook and Instagram feeds.
Lead generation campaigns
In-platform lead forms designed to capture enquiries with minimal friction.
Retargeting & remarketing
Re-engaging visitors who showed interest but didn't convert yet.
Messenger & WhatsApp ads
Campaigns that drive conversations directly into chat.
Performance reporting
Clear monthly reporting tied to leads, sales and cost per result.
03Why it matters
The business benefits.
Reach highly specific audiences
Target by interest, behaviour and demographics with real precision.
Visual storytelling that converts
Creative built specifically for how people browse Facebook and Instagram.
Cost-effective lead generation
In-platform lead forms often produce a lower cost per lead than off-platform forms.
Re-engage warm audiences
Retargeting brings back visitors who were already interested.
Full-funnel campaigns
From cold awareness to warm retargeting, managed as one strategy.
04How we work
Our process.
01
Audience & Market Research
We define who your ads should actually reach, and why.
02
Creative Development
Ad creative and copy built for scroll-stopping performance.
03
Campaign Setup
Campaigns structured around your specific goal — leads, sales or awareness.
04
Launch & Optimisation
Ongoing testing and optimisation based on real performance data.
05
Reporting & Scaling
Monthly reporting with clear recommendations on what to scale.
05Who it's for
Industries we serve.
- Retail
- Real Estate
- Food & Hospitality
- Fashion
- Education
- Health & Wellness
06Under the hood
Technologies we use.
- Meta Ads Manager
- Meta Pixel
- Instagram Shopping
- WhatsApp Business API
07Why Maxions
Why choose Maxions Technologies.
Creative that actually performs
We design specifically for how people scroll and engage on Meta platforms.
Targeting done properly
Real audience research, not broad targeting hoping something sticks.
Full-funnel thinking
Cold, warm and retargeting audiences managed as one coherent strategy.
Clear, honest reporting
You see real cost per lead and result, not just reach and impressions.
08Good to know
Frequently asked questions.
Should I run Facebook Ads or Instagram Ads?
Meta Ads campaigns typically run across both platforms from one campaign, and we let performance data decide where to shift budget rather than picking one upfront.
What's the minimum budget for Meta Ads?
We recommend a realistic starting budget based on your industry and goals during onboarding — there's no universal minimum, but very small budgets limit how much data we can optimise against.
Do you design the ad creative too?
Yes, creative design (images, video and copy) built specifically for Meta platforms is included as part of campaign management.
What is retargeting and do I need it?
Retargeting shows ads to people who already visited your site or engaged with your content. It typically produces some of the highest-converting traffic, and we include it in most full-funnel campaigns.
How do you measure success?
Through the Meta Pixel and conversion tracking tied to actual leads or sales, reported clearly each month alongside cost per result.
Grow with us
Ready to grow your business online?
Let's build a digital strategy that brings you more traffic, leads and customers.